Little – Very Limited Exposure, May Be New to the Market
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Knowledge of company and company product
3. Knowledge of product technology
a. Little – very limited exposure, may be new to the market
|1||7375||2000||Many Internet comparison-shopping services, or 'shopping bots,' have been spending heavily on advertising so as to educate consumers about their purpose and uses.|
|2||4841||2001||The most recent advance in television has been the advent of the Personal Video Recorder. These new devices let you record any show, in perfect quality, without a VCR. They also let you pause and rewind shows. PVRs have been selling slowly. They are hard to explain to new customers. So, the makers of PVRs are teaming up with the satellite TV receiver product.|
|3||5999||2003||When Apple Computer Inc. started selling songs over the Internet for 99 cents each, the company had the field almost to itself. Now, just seven months later, so many competitors are jockeying for position in the music-download business that a brutal shakeout is all but certain. A half-dozen companies have already followed Apple's lead. Roxio Inc.'s Napster, the once-renegade pioneer of Internet music, now lets you download songs at 99 cents a pop.|
|4||5900||2002||For between 60 cents and 70 cents a photo, consumers can walk up to the photo kiosk machine, insert a chip, floppy disk or even the camera itself and make prints instantly.|
|5||6141||2001||American Express started issuing credit cards in the U.S. in 1993 and created the international Blue Card in 1997. The new U.S. version blue Card came out in 1999 and it has a microchip and secure online purchasing and transfer options.|