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Dispose (Old Brainstorming Pages)

Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

Examples: We offer brief write-ups for each method describing a situation where the idea is used or implied. Use these supporting examples in order to expand your range of ideas. These examples are neither mutually exclusive nor collectively exhaustive.

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
(No examples)

2. Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status.

    1. Status through the recognition of customer's individual requirements for product Reliability Examples >>

    2. Status through the recognition of customer's individual requirements for product Convenience:

      1. Maintenance and service Examples >>

      2. Disposal Examples >>

  2. Needs to avoid sources of anxiety

    1. Risks in relationship: The customer segment needs reassurance it can trust:

      1. A process or procedure: A specific process apart from the company or product Examples >>

      2. Reliability Leader: The company can be counted on to lead the industry in major aspects of Reliability – Segment interested in being assured that:

        1. Product will work Examples >>

        2. Product will be fixed promptly Examples >>

    2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

      1. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product

        1. Segment must find, choose and pay for product Examples >>

        2. Segment must transport customer or product Examples >>

      2. Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product Examples >>

    3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

      1. Segment's approaches to limit on spending

        1. Segments with preferences for periodic or one time payment Examples >>

        2. Customer segments with preferences for price point alternatives to the present product Examples >>

      2. Savings of potential product vs. current solution Examples >>

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

  1. Familiarity with specific product Examples >>

  2. Knowledge of product technology Examples >>

Basic Strategy Guide Users Go To: Step 12

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