Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: PUBLIC RELATIONS SEGMENT

CHOICE 3 COMPONENT: OFFER A COUPON

No. SIC Year Notes
1 3711 1990 BMW is sending certificates to last year's buyers, good for half the price cut now, to customers who bought those cars between Jan 1988 and September 1989.

<< Return to Choice 3