Public relations segment
For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.
A. Change the Benefit Package (
No examples)
B. Change the Basis of Charge Examples>>
C. Change the List Price Examples>>
D. Change the Optional Components of Price:
-
Offer a coupon Examples>>
-
Waive, or make a one time or periodic payment, to cover some costs of the customer Examples>>
-
Provide a sample of the product Examples>>
-
Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>
-
Set a Price cap Examples>>
<<Return to Choice 2