Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: TARGETED COMPETITOR SEGMENT

1. Standard Leader price against a private label supplier Choice 3>>

2. Standard Leader price against another low-end competitor Choice 3>>

3. Standard Leader price against a new entry Choice 3>>

4. Price Leader against Standard Leader Choice 3>>

5. Standard Leader price against established Standard Leader

   1. Against a smaller Standard Leader Choice 3>>

   2. Against a top tier Standard Leader Choice 3>>

6. Price Leader or Next Leader price against Price Leader or Next Leader Choice 3>>

7. Performance Leader price against Performance Leader Choice 3>>

<<Return to Choice 2

<<Directions to Reduce Price