Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

1. Needs for comfort and status

2. Needs to avoid sources of anxiety

   1. Risks in relationship

   2. Limitations set by time

   3. ECONOMIC LIMITATIONS: Segment customers according to the limitations set by their economic interests and concerns
      

      1. Spending power of current or potential segments

         1. Below average Examples>>

         2. Above average Examples>>

      2. Segment's approaches to limit on spending

         1. Segments with preferences for periodic or one time payment Examples>>

         2. Segments who might face psychological spending limits

            1. Specific limits on spending Examples>>

            2. Preferences to include product in package of related products Examples>>

            3. Preferences for or against rebates, coupons and points Examples>>

            4. Sensitivity to the price of a component of the product Examples>>

         3. Customer segments with preferences for price point alternatives to the present product

            1. Higher price point

               1. For more Function Examples>>

               2. For more Reliability Examples>>

               3. For more than one Performance benefit category Examples>>

            2. Lower price point

               1. With less Function – The lower price point would have:

                  1. Less size Examples>>

                  2. Less style, speed or power Examples>>

                  3. Other Function Examples>>

               2. With less Reliability Examples>>

               3. With less Convenience Examples>>

               4. With fewer benefits in more than one Performance category Examples>>

            3. Both higher and lower price points Examples>>

      3. Potential improvement in income of current customers

         1. Customer segments whose revenues could increase Examples>>

         2. Customer segments whose costs could decrease Examples>>

      4. Savings of potential product vs. current solution

         1. Level of savings over the current product cost system Examples>>

         2. Savings on customer building block costs

            1. People costs Examples>>

            2. Purchases costs – Segment saves purchase costs:

               1. Inside the cost system of the product itself Examples>>

               2. Outside the cost system of the product Examples>>

            3. Capital costs – Segment saves capital costs:

               1. Inside the cost system of the product itself Examples>>

               2. Outside the cost system of the product Examples>>

            4. Multiple costs – Segment saves multiple costs:

               1. Inside the cost system of the product itself Examples>>

               2. Outside the cost system of the product Examples>>

         3. Savings from the creation of economies of scale for customer segments who incur costs at levels above those currently available through economies of scale Examples>>

<<Return to Acquire Steps