Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A. Knowledge

Resources: Reduce resources required for the use of the product

  1. Money

  2. Time – Reduce the time the customer must spend with the product

    1. Reduce steps the customer must use with the product


      1. Warnings and advice Examples>>

      2. Reduce wait times in the process

        1. Allow customers to complete some of the company's steps to save time

          1. Enter orders directly into company system Examples>>

          2. Monitor product performance or progress Examples>>

          3. Other Examples>>

        2. Speed the process

          1. Direct ship from suppliers to customers Examples>>

          2. Coordinate members of the supply chain Examples>>

          3. Exploit different time urgencies in process and customers Examples>>

          4. Adapt product for faster technology Examples>>

          5. Other Examples>>

        3. Increase service capacity Examples>>

        4. Enable products to work seamlessly with other products Examples>>

<<Return to Acquire Steps