Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

A. Knowledge

Resources: Reduce resources required for the use of the product

A. Knowledge

Resources: Reduce resources required for the use of the product

  1. Money

  2. Time – Reduce the time the customer must spend with the product

    1. Warnings and advice


      1. Bring products closer to the customer

        1. Place current products closer to current customer's locaiton of purchase or use Examples>>

        2. Bring current products closer to new customers Examples>>

        3. Serve current customers with new products, saving customer purchase time

          1. Add related products the current customers would buy Examples>>

          2. Establish a service organization Examples>>

        4. Target your products on markets with limited competition from the leading industry competitors Examples>>

      2. Reduce customer steps in the product process

        1. Reduce customer choices Examples>>

        2. Move information electronically Examples>>

        3. Modify product to reduce maintenance

          1. Intervene earlier in the process to reduce problems Examples>>

          2. Other Examples>>

          3. Increase the quality of the product to reduce customer time in repair

            1. Reduce delivery errors or delays Examples>>

            2. Improve the initial quality or durability of the final product Examples>>

            3. Other Examples>>

          4. Reduce product or process components to reduce time in repair or maintenance

            1. Standardize a variable product

              1. Use a common standard Examples>>

              2. Reduce product variation Examples>>

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