Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

  2. Needs to avoid sources of anxiety

    1. Risks in relationship

    2. Limitations set by time

    3. ECONOMIC LIMITATIONS: Segment customers according to the limitations set by their economic interests and concerns

      1. Segment's approaches to limit on spending

        1. Segments with preferences for periodic or one time payment Examples>>

        2. Segments who might face psychological spending limits

          1. Specific limits on spending Examples>>

          2. Preferences to include product in package of related products Examples>>

          3. Sensitivity to the price of a component of the product Examples>>

        3. Customer segments with preferences for price point alternatives to the present product

          1. High price point Examples>>

          2. Lower price point Examples>>

      2. Potential improvement in income of current customers. Customer segments whose costs could decrease if the supplier:

        1. Paid for some costs of the segment Examples>>

        2. Offered the segment use of the operational infrastructure controlled by the supplier Examples>>

        3. Taught the segment how to reduce costs Examples>>

      3. Savings of potential product vs. current solution

        1. Level of savings over the current product cost system

          1. Low – product saves 10% or less of current solution cost, including user time Examples>>

          2. Medium – product saves 25% or less of current solution cost, including user time Examples>>

          3. High – product saves more than 25% of current solution cost, including user time Examples>>

        2. Savings on customer building block costs

          1. People costs Examples>

          2. Purchases costs Examples>>

          3. Capital costs Examples>>

          4. Multiple costs

            1. Inside the cost system of the product itself Examples>>

            2. Outside the cost system of the product itself Examples>>

        3. Savings from the creation of economies of scale for customer segments who incur costs at levels above those currently available through economies of scale. Examples>>

<<Return to Maintain Steps