Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer: The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Physical: Segment customers by physical needs. These segmentaitons identify the physical needs of inividual customers and address the physical situation of the location where the product is purchased or used.

  1. Physical state of the individual customer

  2. Physical state of the location where the product is purchased or used


      1. Conditions of temperature and weather Examples>>

      2. Conditions of bouncing and jarring Examples>>

      3. Conditions of fire and extreme heat Examples>>

      4. Conditions of electrical and atmospheric interference Examples>>

      5. Other Examples>>

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