Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer: The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

    1. Comfort through the five senses


      1. Need for affiliation: Find segments of customers who wish to identify with a particular goup in the society. They want to be a part of a group that has:

        1. Distinctive style or appearance

          1. Trendy

            1. On the cutting edge Examples>>

            2. Healthy and natural Examples>>

            3. Classy and stylish Examples>>

            4. Youthful Examples>>

            5. Independent/defiant/irreverent Examples>>

            6. Artistic Examples>>

            7. Ethnic Examples>>

          2. Quality conscious

            1. About food and meals Examples>>

            2. About home and surroundings Examples>>

            3. About apparel and accessories Examples>>

            4. About personal transportation Examples>>

            5. About other personal items Examples>>

          3. Demanding of exclusivity. Segment wants a look few others have:

            1. In clothing and accessories Examples>>

            2. In automobiles Examples>>

            3. In leisure pursuits Examples>>

        2. Unusual capability or achievement

          1. Economic Examples>>

          2. Emotional

            1. Considerate of others' needs relative to:

              1. Charity Examples>>

              2. Economic well being Examples>>

              3. Environmental Examples>>

          3. Intellectual Examples>>

        3. A particular tie to an aspect of culture

          1. Ethnicity Examples>>

          2. Other parts of culture Examples>>

        4. Other Examples>>

      2. Need for personal achievement

        1. Improvement in leisure pursuits and hobbies Examples>>

        2. Advancement in career and profession Examples>>

        3. Improvement in personal qualities Examples>>

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