Retain Customers

Examples: We offer brief write-ups for each method describing a situation where the idea is used or implied. Use these supporting examples in order to expand your range of ideas. These examples are neither mutually exclusive nor collectively exhaustive.

We offer both a short version and a lonb version of some of these segmentation concepts. Use the short version to complete your brainstorming in less time by continuing to Choice 3. Use the long version for more in-depth brainstorming.

A. Product Purchased Segments

B. Margin Building Segments

C. Competitive Supplier Segments

<<Return to Choice 1

<<Directions to Reduce Price